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Use official cover provided on Moodle, table of contents and introduction. Each question should be clearly identified as a headline and answered as a separate section of the paper.
Questions:
• Describe the consumer portrait of your brand.
• Select and advertising campaign (of your brand) and analyze how the company is trying to influence the consumer behavior.
• Analyze the new trend in consumer behavior related to the pandemic situation that we are living. Do you think the consumer behavior (of your brand) is going to change? Justify your answer.
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